Concept store Uniqlo Move opens in Tokyo
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A lifestyle-focussed concept store, Uniqlo Move, has been launched in Tokyo by the Japanese fashion basics retailer.
It features its LifeWear range of activewear in a space on the eighth floor of Shinjuku Takashimaya department store.
Sections of the 75 sqm store will be arranged according to movement, ranging from everyday life to exercise. Not only will the store offer products and visuals different to Uniqlo stores, but it will also act as an information hub for tips on making everyday life “more active and comfortable”, says the retailer.
Dubbed “The Science of Lifewear” in its entirety, the brand’s first global campaign launched last year, being described by creative director John Jay at Uniqlo parent company Fast Retailing as “the ongoing innovation of simplicity”.
As the range was developed last year, mountaineer Marin Minayama has appointed the brand’s first female ambassador.
Questions & Answers
Q.What is the primary focus of the new Uniqlo Move concept store?
What is the primary focus of the new Uniqlo Move concept store?
The new Uniqlo Move store in Tokyo focuses on a lifestyle concept, featuring the LifeWear activewear range. It aims to be an information hub offering tips for a more active and comfortable everyday life.
Q.Where is the Uniqlo Move store located and how large is it?
Where is the Uniqlo Move store located and how large is it?
The Uniqlo Move store is situated on the eighth floor of the Shinjuku Takashimaya department store in Tokyo. It occupies a space measuring 75 square metres.
Q.How does the Uniqlo Move store differ from typical Uniqlo outlets?
How does the Uniqlo Move store differ from typical Uniqlo outlets?
Uniqlo Move will offer products and visuals distinct from other Uniqlo stores. Its sections are arranged by movement, from everyday life to exercise, and it serves as an information hub for active living tips.
Q.Who was appointed as the brand's first female ambassador, and when was this appointment made?
Who was appointed as the brand's first female ambassador, and when was this appointment made?
Mountaineer Marin Minayama was appointed as the brand's first female ambassador. This appointment coincided with the development of the LifeWear range last year, when 'The Science of Lifewear' campaign also launched.