Food
With the Middle East in its sights, China’s JD.com is keen to team up with the Saudi government.
“We want to have a partnership with the Saudi government,” says the e-commerce company’s international business president Winston Cheng.
He describes Vision 2030, Saudi Arabia’s economic reform plan aimed at boosting private-sector growth and developing non-oil industries, as an incredible opportunity.
“This region is the next new frontier,” says Cheng. “We’re looking to move very fast.”