Fashion
The travel retail industry is ‘among the most concerned’ with addressing the huge shift toward ‘unrivalled consumer engagement and sales growth through mobile devices’ within China during 2015, according to the European conference organisers of China Connect.
The company is currently drumming up support for its sixth ’Get Mobile’ European Conference on China’s Digital and Mobile Marketing, due to be held in Paris between 6-7 April, 2016.
The organisers are promising that ‘China’s Internet Giants’ will be present at what it describes as ‘the largest European gathering of experts on Chinese consumer trends, digital and mobile marketing and tech innovation’, following on from the event’s initial launch back in June 2011 by Laure de Carayon.
This will compirse four main sessions which will include Inbound/Outbound Tourism and Travel Retail; Commerce and cross-border; Content/Social Media/CRM; and Tech Innovation.
The event is now said to be in its sixth year.
The Inbound/Outbound Tourism and Travel Retail session will apparently cover ‘the Smart Travel boom’ and stiffer competition in worldwide destinations and the 90% of overseas expenditure by Chinese travellers abroad which is still spent on shopping. The conference also promises to tell brands what they need to know ‘to hook the Chinese tourists’.
The organisers say that the Commerce and cross-border session will also cover information of the third of Chinese online shoppers who acquired goods through cross border purchasing in 2015 and how these online shopping options are expected to diversify in future.
UNLOCKING A ‘NEW MOBILE ECONOMY’…
Commenting on the upcoming event, founder and CEO Laure de Carayon said: “China is driving the huge acceleration in mobile adoption worldwide, unlocking a new mobile economy.
“2015 in China has seen unrivalled consumer engagement and sales growth through mobile devices, making it the must-be place, more than anywhere else in the world, to reach and do business with Chinese consumers, in and outside China.
“Retail tech through social shopping, omni channel, cross border and mobile payments, Tourism, Travel retail are among the most concerned industries to (have to) tackle this huge mobile shift and opportunity.
“More than ever it’s critical for brands to adapt and offer a seamless consumer journey to the very demanding and tech savvy Chinese consumers.”
The organisers are promising that more than 40 speakers/companies will participate, including: Tuniu (Leading online Leisure Travel website & mobile platform); WeChat International; UnionPay International; Zanadu (Luxury, Travel, Lifestyle online&mobile platform); Sensoro (iBeacon); Clarins APAC; Herborist (Jahwa Group); EL Corte Ingles; China-Britain Business Council; We Are Social China; China Luxury Advisors; Datawords; Yandex; CDNetworks; and Cathay Capital.
FACTS ON THE CHINA E-COMMERCE SECTOR…
In the meantime, the event company has also released some facts and figures on the China market, claiming that the internet population in 2014 was estimated at +630m, representing a 50% penetration, compared with the average 82% in the US, 61% in Europe and +83% France.
In terms of e-commerce, online shoppers were said to have reached +400m, with the online shopping turnover totalling CY754.2bn ($123.2bn), based on a year-on-year growth of 47.3%. As of December 2013, the organisation claims that e-commerce represented 6.8% of total consumer goods retail sales.
The organisers add that the online shopping market is estimated to have reached CY1.74 trillion ($278.4bn) in 2014.
The China Connect audience at a previously held event.
By 2016, the organisers say that China’s total online retail will reach CY5 trillion, accounting for 12% of total sales and then double again by 2020 to CY10 trillion accounting for 16%. At the same time, China’s e-commerce (including online B2B transactions) are expected toreach CY30 trillion.
