Chang Beer producer says ‘cheers’ to Manhattan

Asian beverage producer ThaiBev has now completed a multi-site implementation of Manhattan Associates’ warehouse management technology, as it looks to improve service levels and fulfil orders more profitably.

Using the vendor’s Warehouse Management Solution (WMS), the Chang Beer producer is aiming to grow its business and expand its reach across its local market of Thailand and into new territories, while it also hopes to benefit from better inventory management and improved stock visibility.

The project was delivered by a joint team from Manhattan and ThaiBev’s distributor arm Thai Beverage Logistics, as well as IT infrastructure and managed services partner TCC Technology (TCCT). The Manhattan solution, which has been embedded into ThaiBev’s existing SAP ERP system, is hosted at TCCT’s data centre.

ThaiBev is working towards its “2020 Vision”, which is centred on the development of five core principals: growth, diversity, brand, reach and professionalism. Its latest investment in technology has been made with these business goals in mind.

Kosit Suksingha, senior vice president at ThaiBev, commented: “In Thailand alone, Thai Beverage Logistics operates a supply network comprising three regional DCs and a series of provincial warehouses.

“With Manhattan’s WMS technology and with TCCT’s complementary hosting infrastructure, we have improved product availability for our trade customers and are now able to fulfil customer orders within 24 hours of receiving the order.”

He added that the technology is driving top-line sales growth and helping to improve the organisation’s operating margins.

Manhattan has recently announced supply chain partnerships with baby and maternity products retailer Mothercare and fashion house Paul Smith, with both companies looking to improve their stock visibility and behind-the-scenes systems.