Central Pattana launches one-click service linking tenants, consumers

Thailand’s Central Pattana has launched ‘One call x One-click’ service which allows its customers to shop remotely during social distancing.

With ‘One call x One-click’ service, customers now can shop and order from more than 1200 stores and restaurants with a single one phone call or one click through Central’s Line account.

“The current situation is indeed a challenge for our marketing team,” said Nattakit Tangpoonsinthana, executive VP of marketing at CPN. “We need to appropriately and rapidly adjust our strategy to catch up and create new services for customers while trying to understand the situation and its impacts on consumer behavior and ensure the safety of customers.

“At the same time, we need to help our partners maintain their businesses and facilitate them.”

Other Central Pattana One call x One click services such as pick-up counters and drive-thru pick-up points are available at all of the company’s shopping centers throughout Thailand.

CPN has partnered with fellow Central Group retail businesses, including Tops Supermarket, Robinson Department Store, B2S and SuperSports, to launch the drive-thru business model nationwide.

Last week, Bangkok shopping-mall operator Siam Piwat introduced a similar initiative, allowing customers to make purchases via phone call or on OneSiam’s Line account.