Cathay Pacific Is Brewing Its Own Beer

In efforts to beat out their aerial competition, Cathay Pacific has employed something that will appeal to almost everyone, the universally beloved: beer. They’re not giving it away for free or anything, but instead they have decided to make their own custom brew named Betsy Bee (after their first aircraft), in collaboration with Hong Kong Beer Co. The craft ale has Dragon-Eye fruit, honey, and a special type of hop called Fuggle.

Going along with their marketing drive, ‘Travel well,’ Betsy beer is a “product designed purely with the traveller, and beer lover, in mind,” according to their Generar Marketing Manager, Julian Lyden.

They will be offering Betsy to business and first class passengers on flights between Hong Kong and the United Kingdom from March 1 until April 30. It will also be sold online at Deli Delight.