Byredo launches Hong Kong flagship store
In this article (5)
Fragrance company Byredo is focusing on its Asian expansion, opening its first flagship store in Hong Kong. With the goal of “transforming memories and emotions into things and experiences,” Ben Gorham founded the European luxury brand Byredo in Stockholm in 2006. The retailer now has a presence in more than 40 countries and offices in key markets including China, Korea, the US and the UK. Source: Byredo Located on Causeway Bay’s Fashion Walk, the store features a dark grey b
Located on Causeway Bay’s Fashion Walk, the store features a dark grey brick exterior and furniture like “a lacquered mechanical table, galvanised metal cabinets, cowskin daybed, douglas fir bag shelf, and counter”. All were designed by Halleroed – a Swedish design agency – in partnership with Byredo.
The store offers a range of perfumes, body care, home fragrances and accessories, which focus on craftsmanship and quality. The Hong Kong flagship will also provide delivery services and customisation services for bespoke products.
Byredo first entered Hong Kong in 2015, opening retail counters in the Lane Crawford department store. The brand was acquired by Puig in May with its two founders Ben Gorham and Manzanita Capital remaining shareholders.
Gorham continues to provide leadership while Capital remains dedicated to the long-term expansion and vision of the brand.
Questions & Answers
Q.What kind of products does the new Byredo store in Hong Kong offer?
What kind of products does the new Byredo store in Hong Kong offer?
The Hong Kong flagship store offers a range of perfumes, body care, home fragrances and accessories. These products are said to focus on craftsmanship and quality, and the store will also provide delivery and customisation services.
Q.When did Byredo first establish a presence in Hong Kong?
When did Byredo first establish a presence in Hong Kong?
Byredo first entered the Hong Kong market in 2015. At that time, it opened retail counters within the Lane Crawford department store, marking its initial venture into the region.
Q.Who designed the interior of the new Byredo store?
Who designed the interior of the new Byredo store?
The store's interior, including items like a lacquered mechanical table and galvanised metal cabinets, was designed by Halleroed. This Swedish design agency worked in partnership with Byredo on the aesthetic and furnishings.
Q.Which company acquired Byredo recently?
Which company acquired Byredo recently?
Byredo was acquired by Puig in May. Despite this acquisition, the brand's two founders, Ben Gorham and Manzanita Capital, remain shareholders and are involved in the brand's ongoing leadership and long-term vision.
Reader pulse
Is Byredo's Hong Kong flagship a smart move?
23,998 votes so far