Fashion
Fragrance company Byredo is focusing on its Asian expansion, opening its first flagship store in Hong Kong. With the goal of “transforming memories and emotions into things and experiences,” Ben Gorham founded the European luxury brand Byredo in Stockholm in 2006. The retailer now has a presence in more than 40 countries and offices in key markets including China, Korea, the US and the UK. Source: Byredo Located on Causeway Bay’s Fashion Walk, the store features a dark grey b
Located on Causeway Bay’s Fashion Walk, the store features a dark grey brick exterior and furniture like “a lacquered mechanical table, galvanised metal cabinets, cowskin daybed, douglas fir bag shelf, and counter”. All were designed by Halleroed – a Swedish design agency – in partnership with Byredo.
The store offers a range of perfumes, body care, home fragrances and accessories, which focus on craftsmanship and quality. The Hong Kong flagship will also provide delivery services and customisation services for bespoke products.
Byredo first entered Hong Kong in 2015, opening retail counters in the Lane Crawford department store. The brand was acquired by Puig in May with its two founders Ben Gorham and Manzanita Capital remaining shareholders.
Gorham continues to provide leadership while Capital remains dedicated to the long-term expansion and vision of the brand.
