Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Bridgestone China & Asia Pacific has appointed M&C Saatchi Singapore as its agency of record (AOR) from January 2017 following a closed-door pitch involving four global agencies.

This win follows the agency’s recent wins as AOR for Shell Retail Singapore and the social media accounts of NETS and Bank of Singapore.

M&C Saatchi Singapore will partner with Bridgestone China and Asia Pacific to drive digital transformation of customer experience and related operational processes.

The agency’s remit includes developing a through-the-line brand campaign, with a focus on a thorough revamp of the current website and social media strategy. Malaysia will be the first focus market for the agency.

In a statement, Chris Yang, GM, Bridgestone China and Asia Pacific, said the agency impressed with “their understanding of consumer insights and how it translates into solutions for our brand and business across all touch points.”

“Consumer experience has always been at the heart of what we do at Bridgestone,” he added.

Tanuj Philip, CEO of M&C Saatchi Singapore, said the agency has been focused on building a specialist digital and social unit within the agency, and that the win is “a testament to the expertise and experience of the team”.

“We look forward to partnering with Bridgestone to reinvent customer experience in the category,” he added.