August 1st, 2018

BMW to sell Fossil designed branded watches

Fossil Group has signed a global licensing agreement with BMW to design, develop and distribute BMW-branded watches and smartwatches until 2023.

“BMW is one of the most iconic brands in the world,” said Fossil Group chairman and CEO Kosta Kartsotis. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”

The first collection of BMW-branded watches designed by Fossil will go on sale next year after a collaboration by designers from the two companies.

The collections will be sold globally in more than 4000 BMW retail channels and key retailers in Fossil Group’s global network.

Fossil Group already has design partnerships with licensed brands including Armani Exchange, Chaps, Diesel, DKNY, Emporio Armani, Kate Spade New York, Marc Jacobs, Michael Kors, Puma and Tory Burch.

Latest articles

Fashion

Levi’s unveils new Icon store at Palladium Mall Mumbai

April 23rd, 2025

Google might have to sell off some of its businesses after a judge makes a critical ruling

System errors spare T-Mobile customers their price surge

Vietnam president sends congratulatory letter to Amanda Nguyen, first woman of Vietnamese origin to fly into space

Sign up for newsletters

Must read

Revlon to present two major launches in Singapore

10/05/2016

Bonia Vietnam moves south with second store

06/10/2017

Fernandes to be co-group CEO of AirAsia X

02/01/2018

Android users can now silence Google Assistant

09/09/2019

Behind the Buzz

Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.