Fashion
Blogmint, a product-based influencer marketing platform, on Thursday announced its expansion into Indonesia. Part of The New Ventures, Blogmint helps brands connect and collaborate with 20,000 social media influencers, including bloggers, vloggers, Twitterati and Instagramers.
According to a recent report from McKinsey, marketing-inspired word of mouth generates more than twice the sales of paid advertising, and these customers have a 37 per cent higher retention rate, says Blogmint. According to the company, social media influencers are a source of inspiration for thousands of loyal followers and are seen as authentic and trustworthy, so brands, both big and small, are increasingly engaging social influencers as part of their marketing mix to connect with social and mobile-first consumers.
“Influencer Marketing is the next big thing in digital marketing, and Indonesia, like other Asian markets, is untapped. This, along with the fact that Indonesia has a vibrant influencer community, we have huge expectations from this market” said Irfan Khan, CEO of Blogmint.
“Blogmint aims to have on board more than 20,000 influencers in Indonesia during the next 9-12 months. In the longer run, we see ourselves as the market leader in the influencer marketing segment in APAC, helping brands and agencies collaborate with influencers across the region in a few clicks”, he added.
