BlinQ to offer Yoox catalogue in SE Asia
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Bob Chua, founder and CEO of BlinQ, says the partnership will give Southeast Asian consumers easy access to thousands of new products from high-end brands. “We have been growing quickly, and this partnership provides a greater depth of brands and products to our users in the Southeast Asian region.”
Chua says BlinQ has more than 30,000 users joining the platform every month and it now boasts high-end brands including Prada, Off-White and Kenzo.
For Yoox, which has 3 million customers worldwide, the deal will allow it to expand its Southeast Asian customer base.
The Yoox deal closely follows BlinQ’s launch of a pre-loved offer and Asean Houz – a collection of high-end fashion brands from around the region.
Questions & Answers
Q.What is the primary benefit of this partnership for BlinQ?
What is the primary benefit of this partnership for BlinQ?
The partnership allows BlinQ to offer its Southeast Asian users a wider variety of brands and products from Yoox's extensive catalogue. This expands on BlinQ's existing growth and high-end brand offerings like Prada and Kenzo.
Q.How will Yoox benefit from this deal?
How will Yoox benefit from this deal?
The deal will enable Yoox to expand its customer base specifically within the Southeast Asian market. This helps Yoox reach more consumers beyond its existing 3 million worldwide customers through BlinQ's platform.
Q.How many new users does BlinQ typically attract each month?
How many new users does BlinQ typically attract each month?
BlinQ reports an impressive growth rate, with more than 30,000 new users joining their platform every single month. This indicates a strong and expanding customer base in Southeast Asia.
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