Food
JD.com says it has secured partnerships with Australian brands Blackmores, a leading Australian natural health company, and Sanger Australia, the Australian meat sales and marketing business of the Bindaree Beef Group.
Both brands will open stores on JD.com’s direct sales channel and will use the company’s same-day delivery services. Sanger Australia will also leverage JD.com’s cold chain logistics network to ensure that its meat products are delivered fresh to Chinese customers from Australia.
The announcements follow the successful launch in late June of a dedicated Australian Mall for authentic imported Australian products on JD.com’s cross-border platform, JD Worldwide. Since its launch, dozens of Australian brands have successfully sold their products to Chinese consumers through Australian Mall. The most popular product categories in the first two months of the program include health care, baby care products and fresh food.
“We’re pleased to be working with leading Australian brands to build winning eCommerce strategies for this market and help them take advantage of our large and growing base of upwardly mobile Chinese consumers,” said Carol Fung, VP of JD.comand president of JD.com’s FMCG Business Unit.
“Blackmores is a long-time partner, and we are very excited to be expanding the range of their outstanding healthcare products available to our rapidly growing user base. With demand for Australian fresh produce growing exponentially, the addition of Sanger Australia’s world-class beef to our platform is an outstanding development for our customers.”
Blackmores Asia MD Peter Osborne said his company has been working with JD.com since 2013.
“Our increased engagement is testament to our strong relationship and commitment to growing our China business. Working with JD.com not only ensures we get our products to consumers quickly, but will also enable us to initiate targeted and specialised marketing campaigns leveraging JD’s data analytics capabilities.”
