Blackberrys menswear brand eyes to open more shops

India’s Blackberrys menswear brand is eyeing 25 per cent growth in turnover to touch INR1500 crore (US$226 million) by 2020 on the back of retail and portfolio expansion.

The company, which also has the Casuals and Urban brands, plans to add 100 stores this fiscal year, 65 of them franchises.

With turnover of INR720 crore last fiscal year, it has around 205 standalone company stores and is looking to open 70 more outlets this year.

Its exclusive stores contribute almost half of total sales volume, while the rest comes from multibrand outlets and other channels. It also retails through more than 1000 multibrand outlets.

Following the launch of its casualwear brand Blackberrys Urban, the company is planning toexpand its product portfolio.