Fashion
Appointed as the masterplanner, architect and interior designer, Benoy Shanghai has revealed its design for the mixed-use Gala Avenue Westside development in Shanghai.
The project is part of the major Lujiazui Harbour City development, scheduled to be complete in 2018. It covers 250,000 sqm of riverside land being redeveloped into an iconic future destination.
Combining offices, high-end shopping and entertainment, as well as public space, Gala Avenue Westside is on a site previously run as a shipyard by the Shanghai Ship Company since the 1800s.
“We have embraced the history of the site and built upon this,” says Benoy Shanghai studio director Qin Pang. “Our design celebrates the themes of ‘New and Old’, ‘East and West’ and ‘Traditional and Modern’.”
Gala Avenue Westside comprises a 100m office tower and 12 interconnected retail hubs spanning two to three storeys. A chain of squares will form an internal streetscape linking the buildings, both above ground and below, along with a network of green spaces.
The development has been positioned for maximum retail exposure, with views of the Huangpu River and the Pudong cityscape.
Benoy’s Shanghai portfolio already includes Mango West Bund Plaza of the wider DreamCenter development along the Huangpu River, and Vanke Xuhui Center, a large-scale, mixed-use development connected to the city’s South Railway Station.
