Beckham and Hart team again for H&M campaign

Sports star/fashion icon David Beckham has reunited with comedy star Kevin Hart for a fresh H&M campaign.

In a commercial promoting the Modern Essentials selection by Beckham, the storyline picks up from their first H&M commercial together in which Hart was preparing to play Beckham in a biopic film. This time around, Hart is working on plans to star in I, Beckham: The Musical.

David Beckham - Kevin Hart H&M 3

“I loved shooting the first campaign with Kevin for H&M so much, we just had to do a sequel,” says Beckham. “This time we’ve pushed the story even further.”

“It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style. He copies everything from me,” says Hart.

David Beckham - Kevin Hart H&M 1

In the commercial, the two take a road trip from Los Angeles to Las Vegas to meet financiers for the new Vegas movie.

David Beckham - Kevin Hart H&M 2

For the campaign, the duo wear two looks from the collection: a zip-up flying jacket with fake-fur collar worn with a turtleneck, and a block-stripe knit sweater.

Beckham’s autumn/winter 16 Modern Essentials collection will be available in H&M stores and online from September 29, when the full commercial also launches on HM.com.

Food
Malaysia’s largest coffee chain Zus Coffee targets 200 Southeast Asian outlets this year

Sign up for newsletters


    Must read

    Behind the Buzz
    Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

    We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

    With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
    Retail Updates
    Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

    Copyright © 2014 -2025 | Retail News Asia