BCBGMaxAzria opens Tmall store

BCBGMaxAzria, the US premier lifestyle fashion brand has partnered with B2C cross-border eCommerce solutions provider VoyageOne to expand its online footprint in China.

“We are pleased to launch of BCBG on Tmall. We are very optimistic about the opportunity in China,” says Max Azria, founder, chairman and CEO of BCBG Max Azria Group.

BCBGMaxAzria’s flagship line is now available to Chinese online shoppers on Alibaba’s Tmall Global through VoyageOne’s platform. BCBGMaxAzria can now efficiently integrate, sell, and manage its online selling process across multiple marketplaces in China.

“BCBGMaxAzria is a truly an American flagship designer brand and completely understands the complexity of cross-border eCommerce landscape in China and the need for a proven technology and solution delivery mechanism by which BCBGMaxAzria seamlessly integrate, launch and manage its online footprint in China,” said Dennis Zhang, VoyageOne CEO.

“We’re extremely pleased to partner with BCBGMaxAzria to delivering true online shopping and customer service experiences through a single platform while help them grow their online business in China.”

Michelle Magallon, SVP of digital commerce & omnichannel with BCBG Max Azria, says China is an important international market for the brand.

The BCBGMaxAzria Winter 2015 collection is already available at Tmall’s Hong Kong and China stores.