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Datapipe has partnered with footwear retailer Bata to drive its digital transformation by moving its technology infrastructures to the cloud.
Bata is seeing strong growth in Asia’s multibillion-dollar footwear market, specifically in India, China and Southeast Asia. The company tapped Datapipe, a specialist in managed cloud services for the enterprise, to manage its cloud deployment and deliver the security, speed, cost-efficiencies, and scalability required for these high-growth markets.
Bata’s global sourcing infrastructure, hosted on Amazon Web Services (AWS), is increasingly reliant on cutting-edge cloud infrastructure for its day-to-day operations including its Point of Sale (PoS) system, warehousing, logistics, and purchase order processes. As a managed cloud-service provider and AWS premier consulting partner, Datapipe was selected to assist Bata with developing and growing its presence in Asia by unlocking operational efficiencies.
Jason Singh, head of marketing for APAC at Datapipe said that with Bata’s rapid growth in emerging markets, the company needed an IT infrastructure that was secure, scalable, and incredibly reliable.
“We worked closely with Bata to optimise its AWS architecture and practice. This freed up the company’s technology team to focus on other core aspects of its business. As a result, Bata’s focus is where it should be: serving its customers and managing its production facilities, while Datapipe manages its cloud deployments.”
To bolster Bata’s digital transformation, particularly around best practice design and security, Datapipe adopted a two-phased approach to ensure an optimised environment. Datapipe first redesigned Bata’s existing cloud environment based on AWS best practices including platform based security configurations. The second phase will deploy comprehensive network and instance-based security controls and services, ensuring secure connections to Bata’s eCommerce websites for users in the region.
Jeremy Chong, director, global footwear services at Bata said the Datapipe team has strengthened the security and efficiency of Bata’s cloud infrastructure, allowing the company to focus on business growth.
Bata has more than 5200 retail stores in 70 countries and production facilities in 18 countries. The APAC footwear market is projected to reach US$127.2 billion in annual revenues by 2020, according to Euromonitor, up from $104 billion in 2015. Growth in the global footwear market will be fuelled by demand from developing markets in Asia, according to Verdict Financial. eMarketer, meanwhile, predicts worldwide retail eCommerce sales will reach $1.915 trillion in 2016, with double-digit growth due to hit $4 trillion by 2020.
