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Backlinks: More or Better?
The topic of link mass has been raised more than once by marketing specialists. The quality of link mass directly affects the ranking of your site in search engines and if you want to achieve success and development in business, then you need to take care of the quality of your backlinks and link mass in general. Optimizers are very careful about the link-building process because most of the success depends on it. Today let’s break down what backlinks are and why their quality is important for SEO optimization.
Let’s start with the most significant thing. Remember, backlinks are the most important factor for ranking sites and in SEO analysis. Whether a startup or an experienced merchant, you should pay attention to the backlinks in the first place and constantly monitor the quality. A couple of years ago, Google confirmed that for them the content and backlinks are two key factors that allow them to evaluate the resource and to further promote it. By analyzing the link mass, search engines build a ranking of sites that are more often seen by users. Essentially, these are links that direct users to your site from other relevant websites.
Another important point to pay attention to is that in link-building more doesn’t mean better. A couple of years ago, Google’s algorithm included as one of the key factors the presence of backlinks and their number. The more backlinks led to a site, the more trustworthy it was. Now everything has been turned upside down and the number no longer plays a role. You can have a billion links from low-quality resources, but you will not notice any increase in audience and popularity. We recommend you read more about how to get high quality backlinks.
The Importance of High-Quality Backlinks
Despite the fact, that algorithms are constantly being changed and modified, backlinks quality remains the top priority for SEO optimization. If in the early days of online marketing, the search engine took into account only the quantity of backlinks, without paying attention to their quality. However, today the situation looks exactly the opposite. It is quality that matters, not quantity. Read this blog to know more. Backlinks still play a vital role in the promotion and development of different resources. And all the studies that have been conducted on this subject show that in competitive niches (and this is almost all commercial ones) in the top positions appear sites that have better-built backlinks from reputable sources.
