Fashion
Australian sunscreen brand Ultra Violette is set to expand its global presence with a launch in the Middle East through retail giant Sephora.
The expansion marks a significant milestone for the brand, reaching 25 countries and more than 250 stores worldwide, including Australia, New Zealand, the UK, Europe, Southeast Asia, and now the Middle East.
Ultra Violette’s debut in the Middle East will see its full range available in 89 brick-and-mortar Sephora stores across five countries, including a brand fixture in the retailer’s highest-volume store, the Dubai Mall.
Founded by Ava Mathews and Bec Jefferd in 2019, the brand aims to redefine sunscreens with a collection designed for those who dislike using traditional SPF products.
Its Skinscreens range combines innovative textures, skin-enhancing ingredients, and compatibility with other skincare and makeup products, which, in turn, garnered the brand a “cult following”.
Earlier this year, the company expanded its presence in Europe and with products available in more than 450 Sephora stores across multiple countries, including France, Spain, Italy, Poland, the Czech Republic, Portugal, Greece, Germany, and Switzerland.
Ultra Violette initially partnered with Sephora ANZ in 2020, and the collaboration has helped grow the brand significantly since.
“Our ultimate goal is to bring Ultra Violette to as many faces in as many countries as possible worldwide,” said Mathews.
“The Sephora global team has been incredibly supportive in championing an Australian brand, and we are thrilled to expand within their network in the Middle East, with Sephora being the number one prestige beauty retailer globally.”
In addition to Sephora, Ultra Violette’s products are available in major beauty and luxury retailers worldwide, including SpaceNK, Harrods, Liberty, Cult Beauty, and David Jones.
