Fashion
The Asia Pacific Travel Retail Association (APTRA) has launched a survey among its members to ascertain priorities for the 2016/2017 APTRA research programme.
According to APTRA, it is a fundamental mission to further the knowledge of members through studies conducted in partnership with accredited research agencies into past performance of the duty-free and travel-retail industry in the Asia/Pacific and current trends in consumer behaviour to facilitate future development.
APTRA president Jaya Singh commented: “The business environment of today and indeed the future, is getting increasingly sophisticated and demanding. We live in dynamic times and the greater the level of insights we can achieve through our research platform the greater the relevance that all our stakeholders and members can deliver.”
Recent reports have covered a range of topics including Chinese, Indian and Korean consumer behaviour, Cambodian travelling consumer trends, impact of security regulations and product category reports into fashion and accessories, confectionery, gifting and eyewear. Although the full research reports are available exclusively to APTRA members through www.aptra.asia, key findings are shared with members and other interested parties at APTRA Insights Seminars staged around the Asia/Pacific.
In September, a total of over 250 participants attended the latest APTRA Insights Seminars which took place in Hong Kong, New Delhi and Seoul.
Topics included key results of the APTRA m1nd-set study into Chinese, Korean and Indian travellers, analysis of e-commerce behaviour from KPMG, Chinese social-media landscape and potential of WeChat marketing from China International Duty Free and potential of technology to reach travellers on the move from geo-location marketing company NEAR.
Singh added: “Through its research programme, APTRA provides actionable insights which enable members to understand their customers better and identify future opportunities. We want to target our research where it is most needed so we have asked members to nominate future subjects for research.”
Commenting on the seminars, he said the “the response from delegates to the recent APTRA Insights Seminars was extremely favourable and we intend to schedule similar seminars into the programme next year.
