APT nearing 100% 4G take-up

Taiwan’s Asia Pacific Telecom (APT) is nearing 100% take-up of 4G services among existing customers, and expects nearly all its subscribers to have migrated to 4G by the end of Q1.

APT only has around 100,000 3G users left to migrate to 4G, around 6% of the operator’s total subscriber base. The remaining users are expected to upgrade in the next few months.

In order to encourage migration and boost interest in the operator’s 4G services among new customers, APT has introduced a new line of plans that offer unlimited broadband and free domestic voice calls even to subscribers of Taiwan’s other mobile operators. The plan starts at TW$999 ($31.39).

APT chairman Lu Fang-ming told the Taipei Times that the operator has reached the subscriber migration target set when the operator launched 4G two years ago.

As the operator moves to the next phase, it plans to focus on expanding its customer base to improve ARPU.

APT also recently announced a new home OTT video service to be delivered to Taiwanese customers in collaboration with Netflix, China’s iQiyi, movie distributor Catchplay and Taiwan Mobile’s myVideo, the report adds.

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