Apple fined €1.2 billion for price fixing in Europe

US tech firm Apple has been found guilty of anti-competitive behavior by a French antitrust body and fined €1.1 billion (US$1.32 billion).

The firm was found to have fixed costs for its French wholesalers to force them to set retail prices aligned with Apple’s own, both in-store and online.

The fine is the largest ever imposed by the French antitrust body and addresses Apple’s actions to prevent the wholesalers from freely setting their own business policies. The two wholesalers were also hit with large fines.

“Apple and its two wholesalers agreed not to compete with each other and to prevent distributors from competing with each other,” read a statement from the French regulator, “thereby sterilizing the wholesale market for Apple products”.

Apple will appeal the ruling, claiming the ruling “relates to practices from over a decade ago and discards 30 years of legal precedent that all companies in France rely on with an order that will cause chaos for companies across all industries”.

Latest articles

Fashion
Levi’s unveils new Icon store at Palladium Mall Mumbai

Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.
Copyright © 2014 -2025 | Retail News Asia