Fashion
The power of Chinese overseas retail shoppers has again caught the attention of international media. This time several German media channels have covered the story “First milk powder, now shampoo – Chinese consumers, again, go crazy for our products” — now Chinese cross border shoppers have discovered the German anti-hair loss caffeine shampoo brand “Alpecin”.
Germany’s biggest business newspaper FAZ reports that the massive interest of Chinese importers, especially for the well-known anti-hair loss product “Alpecin” has led to a situation where some major German retailers have run out of stock due to increased demand.
Dr Wolff and the retailers are considering to limit sales quantities for Alpecin in Germany to avoid further stock shortages.
Price increases and stock shortages in China are not be expected.
Many Chinese consumers are searching for new ways and channels to purchase Alpecin products from abroad, not knowing if the products are real or fake. There is, however, a safer and quicker way to purchase the Caffeine Shampoo Brand as the company entered the Chinese market in April 2016.
Alpecin’s 3 best selling products are available in over 2,000 Watsons stores in Shanghai, Beijing, Guangzhou etc., and the brand has also initiated online distribution via the online platform Tmall. The brand pledges to its Chinese customers that all its products, whether sold in Germany or China, preserve the same quality standard.
“We are very happy about the trust of the Chinese customers in our products. We know that this trust is mainly based on the ideal of quality ‘Made in Germany’,” says CEO of Dr. Wolff Mr Eduard Doerrenberg. Knowing that this massive demand for infant formula in Germany led to a massive price increase in Asia “We are not willing to allow any such price surge. We have a regional stable pricing strategy and will not take advantage out of the current situation.”
Alpecin, a product developed by the scientific research team of the German company Dr. Wolff in the year 1930, is a product that prevents hereditary hair loss. According to studies, 80% of men that suffer from hair loss are prone to that problem due to genetic reasons. Alpecin’s main ingredient that battles this kind of hereditary hair loss is “caffeine”. It penetrates the hair root and promotes longer hair growth phases and therefore prevents hair from falling out early.
