Fashion
Indian fashion brand Alcis Sports plans to add 15 exclusive brand outlets in metro areas by year’s end.
President Anuj Batra says the brand may also enter some top towns such as Lucknow and Mysore through franchise partners.
While the brand is available through four exclusive stores it has opened its first franchises in Guwahati and in Kamla Nagar in New Delhi. “We are looking at expanding across India, be it through company-owned stores or franchised stores.,” says Batra.
Alcis also has 150 shop-in-shops in large-format stores like Central, Globus, Shoppers Stop and Sports Station. The brand will be soon launch a shop-in-shop in Lifestyle as well.
“Along with this, Alcis is also present in South India with brands like Jayalakshmi, Pothys and RS Brothers. Offline, we cover about 700-odd retail outlets (shop-in-shops) across India, and in the coming year are looking at increasing our spread to tier II and III towns.”
He says that for online business Alcis has been gaining traction over the past year on both Jabong and Myntra, and has also tied up with Amazon, Flipkart, PayTM and Snapdeal.
Going ahead, Batra says he expects offline will contribute 60 per cent of revenue.
Alcis Sports has just secured an investment from Singapore venture capital firm RB Investments, and the company has also appointed Indian cricketer Shikhar Dhawan as brand ambassador.
