Fashion
Italian fashion label Alberta Ferretti, part of the Aeffe group, has opened its first monobrand store in Shanghai.
Covering 350sqm over two floors, the China flagship store is in the Shanghai Center in the Jingan district.
Designed by Milan’s Storage Associati architectural firm, the boutique has two feature windows overlooking Nanjing West Road. Inside, the two levels are connected by a veined-marble staircase and pink glass. The space is characterised by pastel-coloured seats and rounded glass benches embellished with myrtle briar and golden metal.
The store offers ready-to-wear collections and accessories, plus a limited-edition line of cocktail and evening dresses.
Guests at the official opening of the store included actresses Chen Ran and Liu Tao, and supermodel You Tianyi.
Aeffe also controls the fashion houses Moschino, Philosophy by Lorenzo Serafini and Pollini.
