AirAsia to push discounted airfares via digital platforms

In line with the upcoming year end holidays and early 2019 travels, AirAsia is offering up to 70% off on all its destinations until 28 October 2018. These include Changsha, Tokyo, Kolkata, Bali, Phuket, Siem Reap, Yangon, Manila, Singapore and Kota Kinabalu, among others. In a statement, AirAsia group marketing head Amanda Woo said the move to offer discounted airfares is based on understanding the different travel and route behaviours of its consumers. For this campaign, AirAsia is focused on a combination of content marketing and digital platforms. It also looked into offline platforms for certain key regions, Woo said.

“In line with our company direction of going digital, our marketing strategy relies heavily on data and digital analytics as part of the deciding factors on the channels we use,” she added.

Besides encouraging more travels during the period, Woo said the airline also hopes to boost more member sign-ups so consumers can enjoy more exclusive deals.

“The year end is always an exciting time and we can think of no better way to welcome the holiday season than to offer more discounts on our already low fares,” Woo said. AirAsia BIG members will enjoy more perks including instant discounts when booking directly via the website and mobile app.