Food
Air Asia unveiled its new livery design for their Airbus A320 in Bangkok last week, to promote the message of “Sustainable ASEAN Tourism”.
The launch coincided with the ASEAN Day celebrations on August 8, marking the 52nd anniversary of the original declaration in 1967, and was attended by Thailand’s Director General of the Department of ASEAN Affairs, the AirAsia Group CEO Tan Sri Tony Fernandes, as well as staff and press from around the region.
Alongside its signature red wings and tail, the fuselage portrays a stylistic green landscape with a river linking all the major ASEAN landmarks – from the Marina Bay Sands in Singapore to the boats of Ha Long Bay in Hanoi. Myanmar’s famous Kyaikhtiyo and Shwedagon pagodas sit at the very top of the design, beside the tail.
The ASEAN logo is embedded in the puang malai garland, which is associated with good luck and hospitality in Thailand, appropriately located beside the front passenger door. “Ten trestles hanging from the garland symbolise the ten member states. They collectively form the shape of an outward arrow, representing their striving together in advancing partnership towards sustainability,” said Mr. Vijavat Isarabhakdi, Director General of the Department of ASEAN Affairs in Thailand.
The design was chosen from over 300 submissions by groups of young artists across Thailand, and will now feature on two aircraft based in Thailand and Malaysia.
Sustainability has been at the forefront of the company’s brand image in recent years, from its aims to reduce carbon emissions to the recycling of aircraft parts and life-vests.
The company also participates in engagement programs like the recent Journey-D promotion, which challenges travelers to stay in a community in rural Thailand to help clean up the environment, and “live in peace” for two days – without a mobile phone.
