Adidas Malaysia opens first-ever Brand Centre
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Adidas Malaysia has launched a new Brand Centre at Kuala Lumpur’s Sunway Pyramid as it expands in the Southeast Asian market.
The new 1328sqm “stadium-style” outlet stocks the full Adidas range from performance to fashion items. Its retail concept design is inspired by iconic city landmarks and cultural hues. The store facade features two large floor-to-ceiling LED screens.
“The all-new brand center is Adidas Malaysia’s largest store to date, showcasing the latest retail concept and innovations from Adidas as well as our commitment as the No 1 global sports brand,” said Adidas Malaysia country manager Philip Ho. “[We want to be] the best sports company in the world to provide Malaysian consumers with the best products, best experiences and best services, and we intend to inspire the city further with our brand’s unique strength and creativity.”
Features inside the store include a jersey customization hub, a footwear testing treadmill, and an area for original collections. Space will also serve as a consumer activation and engagement hub.
Questions & Answers
Q.What is the size of the new Adidas Brand Centre in Kuala Lumpur?
What is the size of the new Adidas Brand Centre in Kuala Lumpur?
The new Adidas Brand Centre at Sunway Pyramid is 1328 square metres. It is the largest Adidas store in Malaysia to date and shows their latest retail concepts and innovations.
Q.What unique features can customers find inside this new Adidas store?
What unique features can customers find inside this new Adidas store?
Inside, customers can find a jersey customization hub, a footwear testing treadmill, and a dedicated area for original collections. It also serves as a consumer activation and engagement hub.
Q.What is Adidas Malaysia's goal with opening this new Brand Centre?
What is Adidas Malaysia's goal with opening this new Brand Centre?
Adidas Malaysia aims to be the best sports company in the world, providing Malaysian consumers with the best products, experiences, and services. They intend to inspire the city with their brand's strength and creativity.
Q.Which product ranges are available at the new Adidas Brand Centre?
Which product ranges are available at the new Adidas Brand Centre?
The new 'stadium-style' outlet stocks the full Adidas range. This includes both performance items and fashion items, catering to a wide variety of consumer needs and preferences.
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