Levi, Google make sensible garments

Google is working with denim maker Levi Strauss to create ‘sensible clothes’ permitting the wearer to work together with wearable units like watches, no matter how massive their fingers and thumbs are.

The analysis has been carried out by a small Google analysis group, which specialize in area of interest tasks, referred to as Superior Know-how and Tasks (ATAP).

The 2 corporations have launched a video explaining their particular partnership, dubbed Challenge Jacquard, in honour of the Frenchman who invented a loom. Watch it under.

The core of the innovation is weaving conductive threads into the denim.

“We’re enabling interactive textiles,” Emre Karagozler of ATAP stated at a briefing presentation in Google’s annual developer convention.

Conductivity could be restricted to only a sure a part of the clothes merchandise, or throughout complete material. It’s versatile and washable.

In an indication, customers could be seen controlling a pc display by touching their garments.

Google says Venture Jacquard makes it attainable to weave contact and gesture interactivity into any textile utilizing normal, industrial looms.

Something involving material, from fits or clothes to furnishings or carpet, might probably have pc touch-pad type management capabilities woven.

“Conductive yarn is related to tiny circuits, no greater than jacket buttons, with miniaturised electronics that may use algorithms to recognise touches or swipes,” the ATAP staff stated.

Latest articles

Fashion
Levi’s unveils new Icon store at Palladium Mall Mumbai

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia