General
American denim brand Levi’s has opened an Icon store at Palladium Mall, in Mumbai.
Spanning 5197sqft, the boutique features an indigo ombre facade, with the ceilings, walls, and pillars painted in indigo.
The store aims to deliver an elevated shopping experience, offering bespoke alterations, custom embroidery, and distressing.
At the same time, a spacious lounge area has been incorporated, allowing visitors to shop and engage at their own pace.
Hiren Gor, GM for South Asia at Levi Strauss & Co, said the new Icon store supports the brand’s expanding direct-to-consumer strategy in India.
“Mumbai remains a key market for us,” he said. “Palladium Mall, known for its premium luxury retail mix and fashion-forward consumers, provides the perfect setting for our latest Levi’s Icon store.”
