Fashion
has opened its first location in the Philippines at Manila’s Parqal Mall.
The two-story restaurant seats 90 guests and features a full bar and table service, blending Texas-style barbecue with Filipino flavours.
The menu includes Dickey’s signature slow-smoked brisket, ribs, sausage, and locally inspired dishes such as pork belly, rice, and regional appetisers.
Beyond Manila, the American barbecue chain is eyeing further expansion, with a second location planned for Clark, a former US Air Force base.
“This is more than barbecue – it’s about sharing Texas culture and creating a gathering place for families and friends,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Pit.
“Barbecue is about bringing people together,” added the CEO. “We’re proud to share a true taste of Texas with the world – and Manila is just the start of something even bigger.”
The Manila opening is part of Dickey’s broader expansion in Southeast Asia, following recent launches in Singapore, Japan, and Pakistan. Additional locations in Metro Manila are also in the pipeline.
Since its launch in 1941, Dickey’s Barbecue Pit has expanded to more than 866 locations across the US and globally.
