Fashion
Just Kitchen, an operator of ghost kitchens specializing in the development of delivery-only food brands, announces the expansion of JustKitchen’s in-house brands to Thailand (the ” Thailand Location “) via GrabKitchen. For the Thailand Location in the Phayathai area of Bangkok GrabKitchen provides the physical kitchen on a Kitchen-as-a-Service (” KaaS “) basis. The Thailand Location is situated near a busy commuter rail hub that is supplemented by a steady flow of other traffic. As previously announced in April, the Company hasa partnership with GrabExpress Inc. (” Grab “) in the Philippines that enables it to access GrabKitchen and GrabFood resources.
Immediately upon opening, the Thailand Location will serve JustKtichen’s Master Don food brand, followed shortly after that by the K.Bao brand, featuring a customized menu with a local twist, as well as the Bodyfit brand. The Southeast Asian on-demand food delivery market is experiencing a high annual growth rate of 14%, which implies that the market will eventually reach a total value of $49.7 billion by 2030.
Grab is Southeast Asia’s leading ‘super app’ based on gross merchandise value in 2021 in each of food delivers, mobility, and the e-wallets segment of financial services, according to Euromonitor.
“International expansion is critical to our company’s growth plan, but it is also an opportunity to learn from the locals in each new market. In Thailand , the food delivery market is mainstream and growing, which is something we plan to study very carefully and hopefully master as well,” said Jason Chen , Co-Founder and Chief Executive Officer of JustKitchen. “People in Thailand want access to new and exciting foods that are affordable and convenient. We aim to provide exactly that to them,” added Mr. Chen.
