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Malaysian low-cost airline, AirAsia, is looking to take its esports activities to new heights. In an Instagram post, Kamarudin Meranun—chairman of AirAsia and CEO of its parent company, Tune Group—says the company will develop its own team, league, and esports centre.
With no formal announcement made by the airline yet, it’s not clear whether the company is launching own competition series, or simply become a named sponsor for an existing event.
AirAsia CEO Tony Fernandes acquired a majority stake in Mobile Legends esports organization Team Saiyan, earlier this year. The squad was subsequently rebranded, but this announcement suggests the airline could even be building its own esports team subsidiary.
The Esports Observer reached out to AirAsia, who declined to provide more details at this point in time.
The airline is also a sponsor of Mineski’s Dota 2 team, and runs an esports program for its employees: the AirAsia Allstars Esports Club. Tony Fernandes, who is also a majority shareholder of the Queens Park Rangers soccer club, has also previously hinted at a potential partnership with Singapore-gaming brand Razer
