Fashion
Ted Baker India is about to launch its first store for India, in the Chanakya Mall in New Delhi.
Menswear, womenswear and accessory collections will feature in the UK clothing retailer’s 1600sqft (149sqm) store.
All Ted’s store interiors are bespoke to their location, with the New Delhi outlet featuring rich jewel tones reflecting traditional Indian dress with inspiration drawn from the Crown Jewels for a British twist.
A timber floor featuring a diamond formation welcomes guests to the space, while the ornate ceiling features three-dimensional diamond shapes of brushed and polished brass. The fitting rooms have intricate printed wallpaper and are upholstered in regal purple with gold trim, plus the walls feature hanging jewel pendants.
Props referencing the British monarchy are displayed in ornate frames throughout the store, such as red-oak timber-topped tables with gold stylised legs.
Ted Baker’s entry into India is a JV with Aditya Birla Fashion and Retail, which started its international brand portfolio a decade ago with The Collective.
