7-Eleven Malaysia predicts improved trading conditions

7-Eleven Malaysia CEO Colin Harvey believes the company can do ever better this year after a modest improvement in sales last financial year. The company’s revenue crept up 1.3 per cent last year to RM2.22 billion (US$546 million), with after-tax profit up 2.4 per cent to RM51.3 million ($12.6 million). Harvey says sales growth was driven by new stores and an improvement in same-store sales and consumer-promotion activity.

“We continue to see opportunity for improvement. We are confident that our strategy roadmap focussed on strengthening the key areas of assortment, supply chain, operational excellence, store base, and digitally enabling the organisation will bear fruit in terms of financial performance, and overall customer shopping experience.”

7-Eleven Malaysia’s board believes the trading conditions for the next quarter will improve,  driven by domestic demand and anticipated heighted consumer sentiment. The group plans to “continue to refresh the 7-Eleven brand in the mind of the customer” through innovative promotions, products and pricing.