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If you’ve been looking at the marketing tactics that top colleges have been using to attract and enroll new students, you’ve probably noticed that social media platforms have helped a lot in this. Most college students spend several hours on social media every day. It’s quite difficult to market to college students without using social media platforms.
Since most brands have used social media successfully to market the products and services they offer, shouldn’t universities and colleges use the same tactics to engage students? Research studies have shown that two-thirds of high school students decide to choose the college they’ll attend after looking it up on social media. The most successful colleges are using social media platforms to grab the attention of a student. Here are five ways that they can use to connect with new college students.
One of the things that attract new students to a university is an exciting campus culture. That’s why you need to use social media platforms to show your followers that your campus is an exciting place. Universities that use this strategy don’t just post boring announcements about various calendar events They show users every action with videos and photos in real-time.
Whether your college is putting on a festival, hosting a sports game, or a guest speaker, you can use social media to create a sense of urgency for students who are looking for a place to study. Your brand voice plays an integral role here. You should use it to guide your social media posts with a sense of tradition and history which are the things that make your education culture unique.
Every student wants to be associated with a school that excels. And current students should be proud of wearing that jacket that has the school logo. Great schools use social media platforms to share with the world their big wins. This could be a win on the field, a plagiarism-free study that was published in a famous journal thanks to essay fixer online, or top-performing students in class. Big wins help in building the school’s reputation. And it’s one of the most important factors that parents consider before spending on tuition.
The majority of students expect brands including universities to have a strong presence on social media. One of the ways learning institutions are fulfilling and exceeding their followers’ expectations is by encouraging students to share interesting stories. A good example is the University of Hampshire which came up with a hashtag on Instagram for this purpose.
This hashtag allows students to share their experiences on their profiles and this automatically adds them to a network of students. Potential students can enroll in such posts to get a feel of what life is like at the university. Some colleges scan social media regularly to look for school mentions even in cases where they haven’t been tagged directly. Sharing positive posts from either incoming or current students is a great way to show students that their voice is important.
Alumni become champions in business, politics, and sports. Some rise so high to become presidents of big nations like the US. That’s why universities need to share the stories of their alumni. Highlighting the successes of alumni shows prospective students what they should expect from the school. Engaging with alumni helps in retaining them as advocates. They can help universities get referrals. Plus, sharing the success stories of alumni in social media can spread like wildfire and increase the chances of it landing on fresh eyes.
Everyone loves winning contests. Social media gives learning institutions a chance to host contests, giveaways, and polls. Such posts add variety and give followers a chance to engage by sharing their thoughts and opinions on a particular subject. Successful schools use such contests to collect information and give their followers a chance to share study posts.
Facebook is a leading social media network that was created back in 2004. And it’s the biggest social media network in the world today. It remains the most popular platform among young learners. Schools can increase the enrollment rate by sharing interesting news and updates that are relevant to their target audience.
More features are being added to Facebook every day to make it interesting. For instance, Facebook Live is a new feature that universities to communicate with their audience directly. By using the five tips that we’ve discussed in this article, Universities will boost their productivity and performance in the long run.
Author Bio:
Paul Calderon is an experienced editor and writer. He enjoys painting, reading literature books, and writing essays. You’ll find him playing with his furry friend or working out during his free time.
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