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Amazon provides an excellent platform for aspiring entrepreneurs to build a successful business by simply selling products. The products you sell should be of high quality while providing exceptional customer service at the same time.
Unfortunately, getting all those things right requires some time. Although building a successful business on Amazon is possible, the process has a steep learning curve. With that in mind, here are five common mistakes that you can’t afford to make when selling on Amazon:
Running an online eCommerce business using other platforms such as Facebook or Shopify might sound easy, but the same can’t be said when you use Amazon. Setting up an Amazon Seller Account alone can take days to process before you can start listing products.
When setting up your Amazon Seller Account, it’s important that you understand all the rules of the platform and be familiar with them. Remember that Amazon implements strict rules for sellers. Breaking any of these rules can get your account suspended, or worse, banned from the site, and you lose a lot of money as a result.
So, if you’re looking to start a business on Amazon, be sure to know and understand its rules. If you aren’t sure how to sell on Amazon, take the time to do your research first.
Product information is incredibly important for two main reasons. First, this is how your Amazon customers will find your products. Second, it’s what entices shoppers to have the confidence to buy your products.
Your Amazon listings should look appealing and well-organized so your customers can easily find what they’re looking for; if not, they’ll just go find it somewhere else. So, it’s crucial that you list your items properly. All items must have good titles, complete product descriptions, and high-quality photos.
Ignoring customer reviews is another common mistake that most new Amazon sellers make. On the platform, shoppers read reviews before making a purchase. So, the more reviews you gain, the better.
If your customers aren’t leaving feedback, encourage them to do so. Also, don’t be afraid of bad reviews. You can use them to improve your customer service and win back customers. Bad reviews can tell you about the things that your business must improve upon.
Lastly, you should never buy reviews or submit fake reviews as they can be easily flagged by shoppers and Amazon. Once Amazon confirms that the reviews on your products are fake, they’ll ban your account and prohibit you from selling on the platform again.
One of the reasons why many people go to Amazon to buy different kinds of products is because of its quick and inexpensive deliveries. With Amazon Prime, online shoppers can order a product today and have it delivered to their doorstep the next day.
It’s critical that you fully understand Amazon shoppers’ standards when it comes to shipping fees and deliveries. It’s one of the biggest reasons why they choose the website over other eCommerce platforms out there.
Just like in other eCommerce platforms, delayed deliveries and expensive shipping fees can discourage customers. Some will get so frustrated that they leave you with a bad review or negative seller feedback, which is bad for business.
As an Amazon seller, you should do your best in making sure that your products are always in stock. Running out of stock never bodes well, especially if you’re looking to earn big profits. Having an out-of-stock sign on your Amazon products can cause you to lose your existing customers and lose the interest of potential shoppers. They’ll immediately move to your competitors who are more reliable with their inventory. Stay proactive and make a habit of managing and checking your inventory on a regular basis. Coordinate with your supplier at all times to ensure you never run out of stock.
The same can also be said about stockpiling too many items. It’s crucial that you do market research first to get an estimate of demand, then slowly build up your supply as you gradually increase your customer base.
Final Thoughts
If you want to become successful in selling products on Amazon, you should minimize making mistakes. All of the mistakes mentioned above can be easily avoided if you’ve done your homework well. Educate yourself about the rules and regulations of Amazon and make use of the right tools to help you manage and run your eCommerce business more smoothly.
