Food
#1 Majority of our customers are residing outside of Kuala Lumpur
– There is an evident shift of customers shopping on Lazada with 81% of them residing outside of Kuala Lumpur
– Reasons behind this shift include
a) Affordability of products – Consumers from various backgrounds are able to purchase products from a wide price-range ( mid to low-tier)
b) Convenience – Consumer located outside of KL are able to purchase high- quality bulky products delivered to their location of choice without having the need to locate these products at the shopping mall and sourcing for delivery trucks
c) Accessibility – Consumers outside of KL now have access to purchase a variety of top brands online which were previously unavailable
at their area. This ensures that they are kept abreast on the best deals and promotions despite their geographical location.
#2 Category shift in 2015
– Previously our top selling categories were electronics, home appliances and toys kids and babies. However, there has been a surge in
demand in other categories ranging from sports and outdoor, fashion and groceries
#3 From tech geek to family shoppers
– Online shopping is commonly associated with the Gen Ys as they are presumed to be tech- savvy and are more comfortable shopping
online compared to the older generations. There has been a change in trend whereby majority of the online shoppers now are aged 30 years and above and are sourcing for a wide range of household related products ( home appliances, baby products etc)
#4 Mobile-First: Anywhere, Anytime, Always – On
– Malaysia is transforming into a digital nation with high mobile penetration across the country. Hence, it comes to no surprise that majority of Malaysians are hooked to their mobile devices to obtain further information on a particular product/ source for the best online deals via mobile platforms.
#5 Customers are moving away from deal hunter to brand savvy shoppers
– Consumers are no longer exclusively shopping online only during sales or are constantly on a lookout for special deals or promotions before purchasing a product. Instead, consumers now have high-brand loyalty whereby they source products from their favourite brands across categories when shopping online.
