11street Grows Local E-Commerce Landscape through Major Participation in MDeC’s #MYCYBERSALE

11street, one of the largest online marketplaces in Malaysia, today announces its participation in the nation’s biggest cyber sale event, #MYCYBERSALE 2015 (www.mycybersale.my), as part of its commitments to enhance Malaysia’s e-commerce eco-system.

Organized by Multimedia Development Corporation (MDeC), #MYCYBERSALE 2015 will see thousands of online stores gather from 28 September to 2 October with a common goal to stimulate the domestic e-commerce market. #MYCYBERSALE 2015 mobile app has also been developed to attract more local and foreign consumers to shop online. Extending the shopping period from 3 days to 5 days, this event is expected to surpass last year’s success[1] and to continue boosting the online shopping culture in Malaysia.

11street’s Vice President of Merchandising Division, Bruce Lim says, “A national online event like this is not to be missed as it would definitely spur online shopping demands in the country. As a leading global e-commerce player, 11street is dedicated to empower our sellers with intensive industry knowledge to meet market demands. We urge local SME sellers to grab the opportunity and join us to be part of this annual cyber sale. As a result, sellers will be able to broaden their market reach and increase by leveraging on our resources and promotions strategically at this event.”

Expect Shockingly Good Deals and Discount Coupon Giveaways from 11street at #MYCYBERSALE 2015

To enthuse Malaysian shoppers to buy online, 11street will be lining up a series of discounted products, deals and attractive giveaways for #MYCYBERSALE 2015. Consumers can look forward to irresistible discounts during the event period, of which one of them continues to be the significant lowest price guaranteed ‘Shocking Deal’ to surprise local consumers with great offer.

Before #MYCYBERSALE 2015 begins, 11street will also be initiating an exclusive promotion for Malaysian consumers to download free shopping credits in Malaysian Ringgit from 14 September to 27 September on a daily basis. This is to offer them a fun shopping experience online, and for those that logon 11street online and mobile platforms for a minimum of 3 consecutive days will be rewarded with up to 50% bonus coupons.

According to statistics released by MDeC, #MYCyberSALE 2014 saw a total of 4.7 million Malaysian visitors (16% of populations) made 77,000 online orders during the 3-day sales period, of which 57% of them accessed the site via mobile devices.